The Complete Audio Documentary Implementation Guide
58+ Ways to Turn One Strategic Storytelling Investment into Months of Brand-Building Content (And What to Tell Your Boss)
Download the free guide here (No it’s not a lead magnet. No emails required)
Stop Creating More Content. Start Building Content Infrastructure.
How one strategic investment can power 58+ touchpoints across your organization
If you're a head of communications, you know the feeling…
You're constantly feeding the content machine. Blog posts, social media updates, newsletter articles, case studies, sales materials. It never ends. And despite all this effort, you're still struggling to cut through the noise and feel genuinely heard.
There is an alternative.
Instead of constantly creating new content, what if you could make one strategic investment that powers everything else you're already doing.
The "Content Infrastructure" Approach
For most organisations, the tail is wagging the dog. You have important work to do but somehow or another you got sucked into the machine and now most of your day is spent making content that gets scrolled past by someone sat on the toilet. But smart communicators are starting to tame that tail and think about content like infrastructure - something you build once that makes everything else more effective.
That's exactly what a branded audio documentary does.
Understandably, when we talk about Branded Audio Podcasts, one of the first questions we get is “what do we do with it?”. It’s a fair question, this is a new format for many brands.
The Use cases:
The average head of communications (not you, you’re better than average) can implement their documentary across more than 58 different touchpoints.
Not 58 pieces of content (If you want to see how many pieces of content you can make, check this out). 58 ways to make their existing communications more effective.
Here are just a few examples:
Sales teams embed episodes in pitch decks instead of generic "about us" slides
HR departments use the documentary for onboarding instead of boring company presentations
Leadership includes clips in board presentations to demonstrate strategy
Your audience experience your story on their commutes rather than reading another "our mission" page
Conference attendees hear your documentary trailer instead of standard presenter introductions
Why This Matters Now
Mission-driven organisations face a unique challenge. Your work is complex and meaningful, but every time you try to communicate it, you're forced to choose between depth and reach.
Social media algorithms reward engagement over substance (At least for today). Impact reports aren’t really accessible or enjoyable enough to read. Even case studies feel promotional these days.
But a documentary-style approach lets you have both. You get the depth your mission deserves and the engagement that comes from a truly entertaining piece of investigative-quality storytelling.
The Implementation Challenge
Here's what most people miss: the value starts before you even launch.
From week 4 of production through months after release, you have content opportunities that simply didn't exist before. Behind-the-scenes updates, trailer launches, episode discussions, speaking opportunities, media coverage.
But knowing what's possible and knowing how to implement it are two different things.
That's why we created The Complete Implementation Guide.
What You'll Find Inside
It's a step-by-step roadmap showing you exactly how to turn your documentary into ongoing strategic advantage.
You'll discover:
The 3-phase rollout strategy that builds anticipation and authority before you even launch
58+ specific implementation ideas organised by the channels you already use
Internal selling templates to get leadership buy-in (including what to tell your boss)
Priority frameworks so you know what to tackle first
Most importantly, you'll see how this enhances everything you're already doing rather than adding to your workload. In fact, we reckon this will save you time!
No email required. Just download and read
If you're tired of the content treadmill and ready to build something with some legacy, but don’t quite know what you can do with it, this guide will show you.
Download The Complete Implementation Guide and see how smart communicators are turning one strategic investment into years of more effective communication.
Download now → (No data required)
