About Soundquake
We solve the biggest problems in branded podcasting -Traction & Risk
You already know podcasting should work.
The business case writes itself: thought leadership, brand trust, relationships with prospects you'd never reach through cold outreach.
But for the most part, shortly after a podcast has launched the conversation goes like this:
CFO: “So what are we actually getting out of this podcast?”
Marketing: stares blankly “Erm… awareness?”
CFO: “Let’s can that then shall we.”
But it was never a marketing problem. The writing was on the wall before it launched.
If your podcast sounds exactly like every other interview show in your industry and your audience genuinely cannot tell the difference then no amount of promotion is going to save it.
And thus, all the potential business uplift don’t materialise.
Format is the knife that cuts through the noise.
Brands cannot play the podcast game the same way as Joe Rogan or Mel Robbins. Because smart buyers aren’t interested in listening to another interview show where they sense it’s also a subtle way to sell them something.
For marketing teams, a typical interview show is a sure-fire way to see your podcast fade into obscurity.
But you do have one trick up your sleeve… You are a brand. Therefore you have a brand identity. And that means there is the possibility to make something truly unique - something only you can make.
We're not a typical podcast production agency.
We design podcast concepts that are differentiated.
Formats so distinctive that competitors can't copy them without looking embarrassing & make your listeners think “I need to share this with someone!”
And we do it before you've committed to a production contract. Because we believe you should be able to validate a big idea without a 12-month contract for £50,000+
Why Soundquake?
Most end-to-end agencies say "strategy first" but their business model depends on production volume. They need you locked into 6-12 month production contracts (~£50-100k) before you know if the format will work.
But here's what happens when you go down this path:
You get competence. Episodes delivered on time. Decent audio quality. Boxes ticked. Sounds ideal doesn’t it?
But not so fast…What you probably don't get is a podcast that cuts through. Because most agencies are in the delivery business, not the differentiation business. So, they'll execute your brief brilliantly, even if the brief is for a podcast nobody asked for.
Six months later, you're at least £25k in and... tumbleweed. No commercial impact whatsoever and the higher-ups are asking pointed questions. But hey at least you have a podcast right?
So now you've got a choice: kill the podcast (and admit the investment didn't work), or try again with a different approach.
Either way, you've burned budget, time, and something harder to recover: internal credibility for the next content initiative.
The cheaper move is getting it right the first time.
Start with a format distinctive enough to earn attention & build a show your team actually wants to share. Create something that justifies its existence the first time you’re asked to report on it.
That's what we do.