Podcast Strategy & Format Development for Marketing TeamsWe take the risk & uncertainty out of branded podcasting
Soundquake designs podcasts that work for your business by making them work for your audience first. Develop & validate a one-of-a-kind podcast in 3 weeks - no production agreement required.
“We’ve struggled with podcast agencies in the past. Soundquake are incredibly organised , have saved us so much time and we have better credibility within the marketplace” - Will Richardson (Founder @Green Element Group")
Choose your format
choose your future.
It's not the production quality. It's not the promotion. It's that your podcast sounds exactly like every other interview show in your industry.
Format innovation is the necessary condition for traction. We design original formats that create word-of-mouth, competitive moats, and dominate categories.
Word-of-mouth that happens automatically
Most branded podcasts need paid ads to get discovered. An original format creates something worth mentioning. "I was listening to a podcast the other day…” is your distribution engine. And it costs nothing.
A competitive moat you can defend
Anyone can copy an interview show. It takes exactly zero originality. But an original format? Structurally impossible to steal without looking desperate. Your competitors will see your podcast and think "balls, we should have done that." But they can't. Not now.
A doddle to market
When your format is genuinely distinctive, your team knows exactly how to describe it. They know which moments to clip. They know why it's worth listening to. No more banging your head on a wall over how to make it "stand out" on LinkedIn.
Standout formats, outstanding results
FORMAT DEVELOPMENT
If I Ruled the World
Original question segments format where guests imagine they have absolute power and describe what they'd do with it. Questions only this show could ask & memorable title nomenclature creating shareability through novelty.
Top 20 in the UK after
launch
Secured 24-month sponsorship deal
Secured national press coverage
“This was the first ep I’ve listened to and just blown away - so thoughtful and honest and radical with care and intelligence.” - Listener
PODCAST REVAMP
Sustainability Solved
Transformed from generic interview show to case study format presenting problems, implemented solutions, and measurable results. Gave audiences actionable learning instead of aspirational conversations.
Major live event opportunities
20k -> 40k listeners in 6 months
Top 20 Sustainability Podcast in UK
“Super engaged, organised, efficient, quick thinker, fast-turnarounds, professional, creative, encouraging, patient, supportive, and a laugh. That's quite a combo!”
- Gillian BurkeHow we make low-risk podcasting possible
Strategic Format Development
For brands starting from scratch
For marketing leaders who haven't launched yet and are clever enough to know that "interview show with industry experts" isn't a strategy.
What you get:
✔️ Clarity on what job this podcast needs to do in your marketing system
✔️ Proper audience research (not a 30-minute chat)
✔️ An original format only you can make
✔️ Complete handoff package: mechanics, structure, creative rationale
3-4 weeks | £3,500+VAT
Then take it to your production agency of choice, crack on in-house, or work with us. Your call.
Podcast Revamp
For shows that have stalled
For podcasts that aren't performing (and probably never will) because they're interview shows in a saturated market.
What you get:
✔️ Full audit: data analysis and content review
✔️ Redesigned format that creates real differentiation
✔️ Transition strategy: reboot, pivot, or phase it in
✔️ Complete handoff package (To be executed in-house, by an agency or by us)
3-4 weeks | £3,500+VAT
Production (Optional)
We suggest a phased approach to eliminate risk and create stop gaps for untested ideas. Starting with a pilot episode, to a limited series, to a long-term on-going production agreement. No massive upfront lock-in.
FAQ’s
-
An original format has unique mechanics or structure that only your show has.
Examples:
A quiz show where industry experts compete on counterintuitive questions about their field
A show where two people with opposing views co-host and must find common ground by episode end
The key: competitors can't copy it without looking like unoriginal imitators.
-
Both. We offer two services:
Strategic Format Development for brands starting from scratch who want to avoid the interview trap.
Podcast Revamp for existing shows that aren't getting traction. We audit what's not working and redesign the format. Sometimes that means a hard reboot, sometimes a softer evolution - depends on what we find.
-
Production agencies will need you to sign up to £30-100k+ production contracts before you know if the the idea they designed will work. We let you validate the concept first.
If the format won't cut through, you find out early and save the budget. If it is working, you can proceed with confidence, either with us or another partner.
-
Typically 3-4 weeks for Strategic Format Development or Podcast Revamp.
That includes discovery sessions, strategic synthesis, format design, and packaging the deliverable. We don't rush this - custom formats require deep thinking, not templated execution.
-
That's completely fine. We package everything you need to execute the format - mechanics, structure, creative rationale, audience insights.
Unlike production agencies, we make money from strategic thinking, not production contracts. So we have no vested interest in keeping you dependent on us.
If you do want us to produce it, we move into assembling the right team for that format. But that's optional.
-
Strategic Format Development and Podcast Revamp projects are both £3,500+VAT
If you choose to work with us on production afterward, that becomes a separate arrangement based on your show's needs.